Signed in as:
Signed in as:
Jamesray Khoury, lovingly known as JR, is a designer who exudes a unique blend of style, charisma, and a deep appreciation for the art of fashion. Born and raised in the vibrant city of Sydney, he carries a rich family heritage in the world of fashion, making it more than just a career choice but a generational legacy. His journey in the fashion industry is a testament to his passion, dedication, and the magnetic charm that defines him.
JR's fashion lineage runs deep, with his tayta (grandmother) Marie being a skilled seamstress and his mother Carol lending her talents to Carla Zampatti, a renowned fashion house. These familial connections instilled in him a deep connection to the craft, and he often remarks, "It's in the blood. It's generational."
In 2020, the birth of J A M E S R E M I marked a significant turning point in Jamesray's creative journey. The brand embodies his vision to empower women, making them feel confident, and powerful through meticulously crafted designs. J A M E S R E M I emphasises classic cuts, timeless silhouettes, and sophisticated tailoring, with a unique touch of manipulating fabrics, contrasting colors, and playful prints. Attention to detail is paramount, and inspiration often takes shape as quirky twists and turns in his garments.
The name "Jamesremi" is a nod to his late jidor (grandfather), Remi, who ignited and nurtured Jamesray's creativity from a young age through drawing and experimenting with colors. This brand stands as a tribute to his heritage and a celebration of the female form. Each piece is carefully named after women who inspire or perfectly embody the garment's essence.
Jamesray's design process is a collaborative dance between him and Danielle, where ideas flow back and forth until the patterns are perfected in calico. This iterative process often introduces new ideas and challenges, shaping the final design. Once the sample is crafted in the chosen fabric, it moves to the skilled hands of the pattern maker and seamstress for production.
J A M E S R E M I places a strong emphasis on ethical and sustainable practices. Fabrics are sourced in Australia from deadstock or reputable factories, and offcuts are retained to minimise waste. The brand is committed to responsible manufacturing, operating on a Made-To-Order model to reduce waste, provide clients with exclusive pieces, and foster a conscious buying environment.
Jamesray Khoury's journey as a designer is a testament to his passion, heritage, and unwavering commitment to creating fashion that not only makes a statement but also empowers the women who wear it. With J A M E S R E M I, he continues to leave a lasting impression in the world of fashion, one impeccably crafted piece at a time.
Jamesray Khoury (JR)
Sustainability, community, and purpose are the guiding principles that underpin our vision for the 71st Miss World Australian National Costume. To bring this vision to life, we invite you to join us in a meaningful endeavour...
We are in search of BLUE fabrics to repurpose and incorporate into the costume, symbolising our commitment to sustainable fashion and reinforcing the core values of Miss World: collaboration for positive change within our communities and nations, leaving a lasting impact greater than ourselves as individuals.
The spirit of Australia holds a special place in my heart as I prepare for Miss World, and it would be an immense honor to carry with me a piece of those who have steadfastly supported me on as I step onto the global stage.
If you have a blue garment in mind that you wish to donate, click the link below.
Thank you for your ongoing support of myself and the #EducateResuscitate Project.
With love, Kristen.